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Launching on product hunt5/7/2023 Treat this platform as any other online community as start building a. Not to mention Product Hunt has investment capital from a16z and formerly went through the Y Combinator accelerator. Networking is the key to a successful launch on Product Hunt. Meanwhile, a16z is making its own Y Combinator. Around 15-20 products launch on Product Hunt every single day, only one gets the coveted Product of the Day position. As Y Combinator makes a Product Hunt, Product Hunt is making an Andreessen Horowitz. Weeks or even months of preparation, tones of tutorials, and endless to-do list to make it all work and get desirable results. Y Combinator doesn’t necessarily agree with this characterization: The accelerator’s head of communications, Lindsay Amos, told me over email that “we encourage YC founders to launch on many platforms - from the YC Directory to Product Hunt to Hacker News to Launch YC - in order to reach customers, investors and candidates.” (More on TechCrunch+ here if you need it!) TechCrunch+ is having an Independence Day sale! Save 50% on an annual subscription here. This guide will teach you what Product Hunt is and all the components you need to launch your product successfully. Find some people who can advocate for your product You can share a private draft of your post and have them comment a testimonial before you publish. Create a discussion post, upvote on products you like, and start getting used to how the site works. If it sounds familiar, it’s because - in my perspective - Y Combinator is taking a not-so-subtle swipe at Product Hunt, a nearly decade-old platform that is synonymous with new startup launches and feature announcements. First, sign up, and familiarize yourself with the site. The famed accelerator, which has seeded the likes of Instacart, Coinbase, OpenSea and Dropbox, invites users to vote for newly launched startups “to help them climb up the leaderboard, try out product demos and learn about the founding team,” it said in a blog post. The latest proof? Y Combinator this week announced Launch YC, a platform where people can sort accelerator startups by industry, batch and launch date to discover new products. On November 12th, we launched Videoform with full preparation on Product Hunt. In addition to the marketing page, we also added a custom animation for all traffic that hit our site from Product Hunt. Launching on Product Hunt exposes your company to hundreds of thousands of early adopters who visit the site every day looking for new things to check out. Tech innovation is a cycle, especially in the main character-driven world of early-stage venture capital and copycat nature of startups. A good marketing page is a powerful tool for conversion (more on that in this post), and essentially a prerequisite to making the most of a Product Hunt launch as far as we’re concerned.
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